Businesses that are seeking to expand in the global market always struggle to communicate effectively over language barriers. Translation appears to be a simple solution that provides easy and seamless communication with a global audience. However, blindly purchasing translation services without careful consideration may not always be the most effective or cost-effective approach.

When Purchasing Translation Services

Many companies see that translation as the only solution to achieve their goals which makes sense as overcoming communication barriers seems like a logical step to reach the global market. Although translation is essential, many factors can reduce the need to invest heavily in translation services.

1- Monolingual Market: Some companies operate in a market where the dominant language matches their audience’s language.in such a case, translation will not be essential
and will not be cost-effective because the target audience speaks the same language.

2- Visual communication: A message can be easily delivered using visuals like images and infographics regardless of the language. the universally understood symbol of the “Exit” sign effectively communicates the crucial message of where to find a way out without the need for translation Whether displayed in airports, restaurants, or public buildings around the world, people of all different linguistic backgrounds instantly understand the message.

3- Niche marketing: In a niche market characterized by a specific, well-defined, and unified language target audience, translation becomes unnecessary. For example, a company targeting a professional community with a unified language will not require much translation effort. A common example is a training guide for a specific programming language.

4- Limited International Presence: Companies with a strictly local or regional focus and not seeking for international expansion may not immediately require translation. In such cases, resources may be better allocated to other aspects of business development.